IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth:

José Carlos González-Hurtado, President of IRI International and Nathan Ansell, Global Director Insights, Analytics, Loyalty and CRM, Marks & Spencer (M&S) will co-present on Wednesday 21st June in Berlin (Germany), at the Consumer Goods Forum Global Summit, “Sharing a 360 degree view of the customer: How to leverage Big Data for smart growth”.

Ansell will explain how M&S engage with their customers and how they leverage the Sparks card customer loyalty programme to enhance their customers’ experience and their understanding of customer needs.

M&S and IRI will also present a strategic view of the benefits to suppliers who are regularly using insight to engage with retailers on optimising the key areas that impact the customer experience: decisions relating to range, price, promotion and new product development (NPD).

Learn more