José-Carlos González-Hurtado
presenting Big Data Collaboration

‘Big Data Collaboration’ by José Carlos González Hurtado, President of International, IRI


José Carlos González Hurtado demonstrates how retailers and manufacturers can generate growth at the IRI Matinée Clients in Paris (France). He examines why there is currently no growth in fast moving consumer goods in most countries and proposes the big data collaboration approach to retailers and manufacturers to find a new path for growth.

“You have to work together. Retailers, manufacturers and media all have their own data, which they can use to exchange and collaborate with each other. It allows three things: advertising will be more targeted, marketing strategies will be closer to customer needs and it will generate strong growth,”

explained González Hurtado.