Shopper Insights

IRI Shopper Insights Reports

The ‘why’ on main grocery shopper behaviour in Western economies


IRI Shopper Insights Reports provide the «Why» of shopper behaviour before, and at the point of sales, for grocery shopping in Western economies.

Local and regional views enable the benchmarking of shopper habits and expectations in order to find the best paths for enhancing the shopping experience.

The 2017 IRI Shopper Insights Reports
will answer the following questions:

What is the multi channel experience for grocery shopping?

How is the digital experience changing the way for grocery shopping?

How is food wellness?

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The IRI Shopper Insights Reports analyse seven European countries (France, Italy, Germany, Greece, The Netherlands, Spain, The United Kingdom), South Africa, Australia and New Zealand, looking into the key fast moving consumer goods categories, and the different type of retail channels in each country and at a regional level.

 

Some key findings

INFOGRAPHICS
THE SHOPPER DIGITAL EXPERIENCE FOR GROCERY IN EUROPE
 
INFOGRAPHICS
GROCERY
SHOPPING TRENDS
IN EUROPE
 
INFOGRAPHICS
FOOD WELLNESS
IN
EUROPE
 

To know more, please contact your IRI consultant or INT.Marketing@IRIworldwide.com

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