Planning and Targeting

IRI Purchase Based Targeting

Easily understand which consumers should be targeted for your digital campaign, by identifying the sales opportunity by region/store clusters.

Why IRI Purchase Based Targeting?

We consider physical availability in pursuit of optimising mental availability.

Targeting with more relevancy!

IRI’s Purchase Based Targeting enables the identification of locations of the greatest opportunity versus media plans, taking into account brands distribution, market measures, product range, postal codes and store attributes.

Scalability, speed and flexibility

IRI’s digital solutions benefit from the best methodologies and the finest teams for the most accurate, scalable and flexible solutions on the market!

Reduce wastage!

Why advertise to consumers who already buy your product and continue to do so? IRI helps you be more efficient.

How We’re Different

REAL STORE LEVEL SALES OPPORTUNITIES

THE RIGHT INSIGHTS

EFFICIENT DECISION

IRI Purchase Based Targeting is a store-level based solution that delivers fast, scalable and precise analytics. We bring together store-level data, store opportunity and the best analytics methodology to help clients take the right decisions for their media campaigns.

Results

Purchase-Based Targeting

An alcohol beverage manufacturer wanted to see the sales impact of driving purchases in underperforming, versus overperforming, areas.

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How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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