• Provides the ROI on Retailer Shopper Marketing Activity
  • Empowers smarter decisions with Shopper Marketing budgets
  • Focus on the most effective Shopper Marketing activities
  • Become more efficient with your Shopper Marketing Budget
  • We analyse the entire Market across Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and many convenience retailers too
  • We have the retail data at our fingertips so no sharing of retail data required
  • Our advanced analytics platform delivers results in less than 2 weeks We have a large team delivering 1000’s of studies per year
  • Our Shopper Marketing Analytics starts as little as a few thousand pounds and we can analyse many activities that run as part of a campaign. We only charge a small amount extra for this additional activity. We believe in making our Shopper Marketing Analytics cost effective to help drive better decisions with Marketing spend.
  • Contact us at: @

How does it work?


Understand what drives customer purchases and then plan advertising across channels.

  • Companies spend large amounts of money enhancing their brand’s in-store or store-related media. With in-depth knowledge, issues can be pinpointed easily, allowing the effective targeting and resolution of problems associated with media and sales performance, potentially enabling savings or avoiding losses. Use predictive analysis with IRI Media Profilers to assess your new product’s, or new variant’s, performance on the specific media activity and detect how, and if, goals can be achieved.
  • Understand in a simple and cost effective way the effectiveness of online media campaigns using control and test environments across display, search, mobile, video-on-demand, social and word of mouth with IRI Digital Active
  • Realise the sales effectiveness of all aspects of digital media campaigns (creative, implementation, etc.) simultaneously in a non-controlled environment with IRI Digital Accelerator.

Recommend tailored digital campaigns by identifying the sales opportunities by region.

  • Easily understand which consumers should be targeted for your digital campaign, by identifying the sales opportunity by region/store clusters with IRI Purchase Based Targeting.
  • Use industry solutions and optimise your media investment with the best possible media plan.
  • Media spends are a huge part of a company’s budget. While the media environment keeps evolving, we assess where to invest and tell you which campaigns are efficient. Use predictive analysis to optimise your media activity in order to maximise product, account and manufacturer profit with IRI Media Models
  • Improve brand and shopper ROI with an on-demand marketing planning and measurement platform that simulates, diagnoses and optimises spending for brands and portfolios with IRI Marketing Foresight™
  • Measure and optimise real-time digital advertising on a weekly basis while a campaign is in flight with IRI Lift™

Use the industry’s only on-demand and always-on measurement solutions, and get results during the first weeks of a campaign. Then, access a wide range of optimisation algorithms for real-time audience redirecting.

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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