A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers’ evolving needs and expectations means more complexity and more competition for your brand/s.

IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world’s largest CPG manufacturers for almost four decades.

How can you achieve growth in a rapidly changing landscape? Are you missing key innovation or category opportunities? From market measurement and Point-of-Sale (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product tracking, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

The future of FMCG is about understanding customer and shopper behaviour, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency. Our customer and shopper insight solutions help our clients to learn more about how their own customers shop, in which channels, for whom, and for which occasion. Understanding the decision making process and the reasons behind them, as well as the ways they can influence them, helps our clients to maximise the category expansion and improve their brand’s growth.

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimise your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyse and determine the best path.

Are there ways for you to better maximise your media spend? Did your advertising lead to any sales? Our Media solutions include cross-media exposure tied to actual purchases for deeper insights, targetting, activation and measurement.

Big Data. Private Cloud. Applications. Visualisation. Our data management, cloud and advanced software solutions help you better leverage all your data for faster insights and action. The IRI Liquid Data® platform, offering insights at the touch of a button, is the industry’s most advanced, most used and most imitated data engine. It is also one of the biggest reasons our clients leave our competitors to partner with us.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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