A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers’ evolving needs and expectations means more complexity and more competition for your brand/s.

IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world’s largest CPG manufacturers for almost four decades.

How can you achieve growth in a rapidly changing landscape? Are you missing key innovation or category opportunities? From market measurement and Point-of-Sale (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product tracking, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

Are there ways for you to better maximise your media spend? Did your advertising lead to any sales? Our Media solutions include cross-media exposure tied to actual purchases for deeper insights, targetting, activation and measurement.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

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