Customer and Shopper

Shopper insights

Pilot your brand in the most efficient way for success.

IRI enables clients’ understanding of the shopping dynamics, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency.

Gain new and powerful insights into what your consumers and shoppers do along the entire purchase process.

IRI Shopper Insight Surveys answer the following business questions

Why do shoppers buy your products? Why do they switch to the competition? What are their shopping habits? When and where do they realise their purchases? How much and how often do they consume?

What influences or switches their buying decisions?

IRI Shopper Insight Surveys is an ad hoc solution with flexibility to incorporate any further specific business questions from our clients.

Companies gain clarity on most of the main brand management topics

IRI Shopper Insight Surveys is a comprehensive solution that takes into consideration the multiple roles of our customers for the effective analysis of the consumer's role as end user, shopper and buyer throughout the shopping journey. Our solution also helps clients to manage shelf price, promotion efficiencies, promo mechanics selections, shelf placement guidelines and evaluate the visibility of new products and new packages on the shelf.

How We’re Different

BROAD AND DEEP CUSTOMER AND SHOPPER EXPERTISE
MULTIPLE SOURCES INTEGRATED IN ONE PLACE
A THREE DIMENSIONAL APPROACH

IRI Shopper Insights Surveys leverage 15+ years’ experience to benefit FMCG and retail companies, using a combination of qualitative and quantitative methodologies and integrating analytics solutions from the IRI portfolio to provide a forward-looking view of shopper behaviour.

Partner Ecosystem

Consumer and Shopper Track

Oracle’s loyalty shopper database includes billions of transactions to fuel granular consumer and shopper insights.

Consumer and Shopper Track

Experian’s ConsumerView database includes Mosaic lifestyle clusters that can be integrated for additional insights.

Consumer and Shopper Track

SPINS provides insights into the natural/organic market, opening the door for deeper insights into this growing product segment.

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What Our Clients Say

“IRI brings a higher-level, 360-degree analytical view of consumers to help us understand who they are and what is important to them.”

 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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