Powerful decisions require powerful intelligence.
Imagine having access to comprehensive data to help you generate insights, plan, target, activate, measure and optimise… one customer at a time. Now, imagine that data is continually aligned across product, brand, geography, shopper, store and time to deliver a real-time, 360-degree view of the customer and their purchases. Millions of products, rich, consumer centric attributes and £100’s of billions of tracked spend. It’s all on the IRI Data Cloud.