We deliver growth to CPG manufacturer, retail, OTC health care and media clients through our six key areas of expertise:

How can you achieve growth in a rapidly changing landscape? Are you missing key innovation or category opportunities? From market measurement and Point-of-Sale (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product tracking, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

The future of FMCG is about understanding customer and shopper behaviour, determining where to focus attention and prioritise investment to maximise brand profits and budget efficiency. Our customer and shopper insight solutions help our clients to learn more about how their own customers shop, in which channels, for whom, and for which occasion. Understanding the decision making process and the reasons behind them, as well as the ways they can influence them, helps our clients to maximise the category expansion and improve their brand’s growth.

Deciphering vast amounts of data to find new opportunities with manufacturer and retailer partners is the Holy Grail for any business. Whether you want to optimise your pricing, promotion or assortment, or be more productive with a particular retailer, we help you analyse and determine the best path.

Are there ways for you to better maximise your media spend? Did your advertising lead to any sales? Our Media solutions include cross-media exposure tied to actual purchases for deeper insights, targetting, activation and measurement.

The world of retail is evolving quickly, from experimentation with new bricks-and-mortar store formats to the rising impact of e-commerce. Customer preferences and expectations are also changing, including where they shop and what they buy. To win, retailers and their supplier partners need faster access to integrated insights which are supported by technology that enables faster decision-making and better collaboration.

Growth is challenging to find in the consumer packaged goods industry. A rapidly changing purchase landscape, an increasingly fragmented media environment, and consumers' evolving needs and expectations means more complexity and more competition for your brand/s. IRI is here to help you make sense of it all and find otherwise hidden opportunities for growth. We are proud to have been doing this for the world's largest CPG manufacturers for almost four decades.

How can we help you supercharge growth and profitability with our Solutions?


95% of FMCG, retail, and health and beauty companies in the Fortune 100 work with us.

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