Press Releases

£335k Marmite sales boost answers the question of Love It or Hate It

24 October, 2016

IRI’s analysis of sales shows that the much loved (or hated!) British-born spread sold 129,000 more jars across the UK’s biggest supermarkets

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McColl’s selects IRI as partner to get better connected to customers

10 October, 2016

McColl’s Retail Group, the leading neighbourhood retailer, has selected market and consumer intelligence firm IRI as its partner to understand and target customers using integrated analytics, loyalty and point of sale (POS) data.

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Innovation boosts sales of popcorn to £120 million

26 September, 2016

New product development drives +13.6% popcorn category sales increase, says IRI

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Promotions fail to ignite sales for UK retailers says IRI study

16 September, 2016

A new study by IRI, looking at the effectiveness of promotions, shows that reality does not match expectation when it comes to sales. On average, a category will grow by only 0.13% when on promotion. This is very low compared to industry estimates that suggest a promotion can ...

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Number of new product launches falls by 13% as UK retailers cut ranges – according to IRI new product development study

28 July, 2016

The number of new products being launched by manufacturers into UK retail stores is falling significantly, according to a study of the performance of new grocery products from launch, published by IRI, a leading provider of FMCG market intelligence and predictive, actionable i...

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IRI launches first Price & Promotion solution for the UK Convenience channel

07 July, 2016

Manufacturers can now understand which price-points and promotions resonate most with shoppers in £37bn impulse market

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Private label under pressure as UK supermarkets lose sales to discounters – according to new IRI report

22 June, 2016

Retailers also sacrificing private label products to help reduce range and assortment

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Optimistic Brits get the lager in as the Euro 2016 Football Championships kick off

17 June, 2016

IRI research shows extra £10.4 million of lager sales before first England game

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IRI highlights reduction in range assortment across Europe

17 June, 2016

The new IRI white paper Shrink to Grow guides retailers and manufacturers on how to grow sales by monitoring assortment with big data analytics

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Sales of coconut water and oil boosted by online influencers, as shoppers go loco for coco according to IRI figures

23 May, 2016

Consumers are going nuts for coconuts, according to new sales data from IRI, a leading provider of FMCG market intelligence and predictive, actionable insight.

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Prosecco keeps its sparkle as sales grow by a third in one year, with retailer own labels taking the biggest market share

18 April, 2016

IRI figures show sales of ‘still’ wine are falling – with white wine declining faster than red

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Poundland latest retailer to sign up to IRI Supplier Collaboration Gateway

04 April, 2016

Poundland, one of the UK’s largest discount and value retailers in the UK with over 750 stores, will be the first UK discounter to release data to its suppliers as part of a partnership with IRI, a leading provider of FMCG market intelligence and predictive, actionable insight.

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Sales of green vegetables and soft fruits soar as UK consumers get the blending and juicing bug

29 February, 2016

IRI figures show fizzy drinks and juices are falling out of favour as bottled waters rise

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IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD

23 February, 2016

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention

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Launch of IRI Holistic Retail Solution will help retailers find fast insights from Big Data

11 February, 2016

Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data techn...

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Rising price of olive oil costs European shoppers 231 million euros

09 February, 2016

Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers

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How digital media drives shoppers on the path to OTC purchase

29 January, 2016

OTC manufacturers should consider switching more of their advertising budget from TV to digital channels to improve their return on investment according to new research from IRI.

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New year spending on beers, wines and spirits in UK supermarkets rises 3% compared with 2014

11 January, 2016

Grocery (food and drink) value sales in UK supermarkets over the full six-week Christmas trading period (to 2 January) were -0.6% lower than in 2014, according to data just released by global insight leader IRI.

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Sweet-toothed UK shoppers spend £219m on Christmas cakes, puddings and confectionery in Christmas fortnight – 8.3% more than in 2014

06 January, 2016

Supermarket FMCG sales reached £3.1 billion during a busy Christmas week (ending 26 December), an increase of 7.4% in value compared with 2014, according to the latest retail data from global insight leader IRI.

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UK shoppers get into the spirit of Christmas by spending £200m on Spirits - an extra £7m - in first two weeks of December

21 December, 2015

While overall supermarket sales are down, UK shoppers are spending more on Spirits in the run up to Christmas, according to the latest retail data from global insight leader IRI.

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