Media Coverage

Europe

Does AI have the power to enable strategic business development?

11 March, 2020

The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...

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Does AI have the power to enable strategic business development?

Could voice technology be the next secret weapon in driving retail growth?

28 January, 2020

According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.  

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Could voice technology be the next secret weapon in driving retail growth?

Powering strategic development with AI and machine learning

12 December, 2019

The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...

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Powering strategic development with AI and machine learning

Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?

11 November, 2019

So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?

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Just when you thought you had it nailed, your media strategy was out of date the next day…or was it?

Is it time for a new approach to the obesity challenge?

08 November, 2019

An IRI report has claimed current efforts on health are ‘a long way off the mark’

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Is it time for a new approach to the obesity challenge?

The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

10 October, 2019

FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes. The challenge this presents to manufacturers and r...

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The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

Voice technology isn’t just for consumers - it could help retailers democratise data

02 September, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

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Voice technology isn’t just for consumers - it could help retailers democratise data
IRI publishes top five FMCG trends for 2019

IRI 2019 FMCG Trends

13 December, 2018

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IRI 2019 FMCG Trends

LoopMe partners with IRI to optimise Twining campaign

10 December, 2018

LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimize sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales produ...

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LoopMe partners with IRI to optimise Twining campaign
UK shoppers prioritise eco-friendly packaged products

Consumers identify with retailers that respect the environment, finds research

14 November, 2018

Two-thirds of British shoppers identify with retailers that clearly demonstrate their commitment towards using less packaging, respect the environment and demonstrate fairness, transparency and integrity, according to new research.

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Consumers identify with retailers that respect the environment, finds research

Half of UK consumers ‘buy local’ to support small producers, but a third of non-buyers refuse due to higher prices

13 November, 2018

Despite the progress made by many local and national brands in the UK, there is still work to be done in convincing shoppers to convert from global brands. This is according to IRI’s latest European Shopper Insights Survey, which suggests that common barriers to buying local b...

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Half of UK consumers ‘buy local’ to support small producers, but a third of non-buyers refuse due to higher prices

Operations Awards 2018

16 October, 2018

Operational Excellence: What the judges said: “Taking a holistic view of client issues, IRI demonstrated effective collaboration between research and operations teams to create a Client Excellence Program that improved overall experience. Their success in achieving their Clien...

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Operations Awards 2018

2018 OPPIES winners announced

17 September, 2018

IRI won the award for operational excellence, with Cobalt Sky highly commended. According to the judges, IRI "demonstrated effective collaboration between research and operations teams to create a Client Excellence Program that improved overall experience”.

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2018 OPPIES winners announced

Can data help convenience win back the hearts and minds of customers?

14 August, 2018

The convenience channel has transformed itself in recent years. We’ve seen something of a revolution on the high street, on forecourts and in our corner shops. According to IGD, convenience is the third-fastest growing grocery channel with nine in 10 shoppers claiming to have ...

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Can data help convenience win back the hearts and minds of customers?

Love Island puts shine on cosmetic sales

06 August, 2018

GLITTER make-up sales are sparkling thanks to TV’s Love Island and summer festivals. Demand for glitter cosmetics is up 321 per cent with more than £300,000 sales of glistening eyeliner, mascara and other products last month, say retail analysts IRI.

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Love Island puts shine on cosmetic sales

Love Island drives glitter sales up 321%, despite ocean health warnings

01 August, 2018

The festival season staple has come under fire in recent months for pollutant impact on the environment, but the beauty industry has seen a huge spike in sales in July.

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Love Island drives glitter sales up 321%, despite ocean health warnings

Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax

16 July, 2018

Coca-Cola has successfully navigated the initial introduction of the sugar tax by focusing on its low sugar variants, but it will need to do more to do turn around a long-term trend of declining sales.

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Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax

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