11 March, 2020
The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...
28 January, 2020
According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.
12 December, 2019
The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...
11 November, 2019
So you spent your money on the “best” media money could buy, to reach the audience that you “learned” was the target audience for your brand, yet the return on investment (ROI) isn’t what you expected?
08 November, 2019
An IRI report has claimed current efforts on health are ‘a long way off the mark’
10 October, 2019
FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes.
The challenge this presents to manufacturers and r...
02 September, 2019
With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real
10 December, 2018
LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimize sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales produ...
14 November, 2018
Two-thirds of British shoppers identify with retailers that clearly demonstrate their commitment towards using less packaging, respect the environment and demonstrate fairness, transparency and integrity, according to new research.
13 November, 2018
Despite the progress made by many local and national brands in the UK, there is still work to be done in convincing shoppers to convert from global brands. This is according to IRI’s latest European Shopper Insights Survey, which suggests that common barriers to buying local b...
16 October, 2018
Operational Excellence: What the judges said: “Taking a holistic view of client issues, IRI demonstrated effective collaboration between research and operations teams to create a Client Excellence Program that improved overall experience. Their success in achieving their Clien...
17 September, 2018
IRI won the award for operational excellence, with Cobalt Sky highly commended. According to the judges, IRI "demonstrated effective collaboration between research and operations teams to create a Client Excellence Program that improved overall experience”.
14 August, 2018
The convenience channel has transformed itself in recent years. We’ve seen something of a revolution on the high street, on forecourts and in our corner shops. According to IGD, convenience is the third-fastest growing grocery channel with nine in 10 shoppers claiming to have ...
06 August, 2018
GLITTER make-up sales are sparkling thanks to TV’s Love Island and summer festivals.
Demand for glitter cosmetics is up 321 per cent with more than £300,000 sales of glistening eyeliner, mascara and other products last month, say retail analysts IRI.
01 August, 2018
The festival season staple has come under fire in recent months for pollutant impact on the environment, but the beauty industry has seen a huge spike in sales in July.
16 July, 2018
Coca-Cola has successfully navigated the initial introduction of the sugar tax by focusing on its low sugar variants, but it will need to do more to do turn around a long-term trend of declining sales.