Media Coverage

Pricing and promotions need to be addressed to meet sugar reduction targets

Pricing and promotions need to be addressed to meet sugar reduction targets

In addition to Public Health England’s (PHE’s) three levers for change to meet its 20% sugar reduction target by 2020 (creating low-sugar alternatives, cutting product sizes and promoting reduced sugar products), price is a fourth lever for the food and drink industry to address, says Dan Finke, managing director at IRI UK.

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