Media Coverage

IRI Shopper Insights Highlight Growth in Popularity of Specialist Stores Over Mass Market

IRI Shopper Insights Highlight Growth in Popularity of Specialist Stores Over Mass Market

A European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies and make-up stores, is growing.

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