Analyst Reports

Hype Cycle for Consumer Goods, 2019

“In addition to revenue growth, increasing efficiency and productivity positively impacts the bottom line.” CPG companies must consider new investments in game-changing technologies. Specifically, they will need tools that accelerate insights, automate routine tasks and redefine their business models. The latest Hype Cycle for Consumer Goods report from Gartner analyzes the newest technologies that will enable future disruption in CPG, guidance on what CIOs and other users need to consider when adopting these technologies into their organizations and additional resources for learning. Read the report here

Gartner, Hype Cycle for Consumer Goods, 2019, Ellen Eichhorn, 29 July 2019

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The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

Forrester has ranked IRI as a Strong Performer in this report “due to improvements in the integration of its traditional mix modeling, IRI Lift attribution tool, and Liquid Data platform.” An IRI client interviewed by Forrester said, “So much of what we measure is integrated, so it is good to have one version of the truth.” This client also praised IRI’s balance of services and technology, telling Forrester, “I can dig into Liquid Data to find the story and tap its experts to dig deeper.” Read the report here