Snapshot of Personal and Beauty Care in Europe

Snapshot of Personal and Beauty Care in Europe

  • Personal and beauty performs behind in FMCG – Trade down to private label, discounter and pure player emergence is key.
  • Coconut in haircare – The fastest growing ingredient across three key European markets.
  • Big brands alive and well in Europe personal and beauty care – 65% of personal and beauty care shoppers prefer international over local brands, a higher percentage versus all other macro categories.

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