Frozen Food

OVERVIEW IN KEY EUROPEAN MARKETS

Frozen Food

Some highlights:

  • Category outperforms (+3.3%) total FMCG (+2.1%) for the region to p/e Feb ’18 
  • Spain, Italy and Germany are three countries where underlying volumes are growing.
  • Netherlands and UK are flat, while the French Grocery Category is suffering both in volume and value terms
  • Five key factors driving growth:  Innovation, Convenience, Healthy eating, Value for money, Waste reduction
 

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