Advancing in the Next Normal

How the FMCG industry can prepare for lasting changes

As the devasting effects of the COVID-19 pandemic spread across the globe, everything from the way we work, to the way we shop has been turned on its head. In just eight weeks, social distancing, panic buying, major staff shortages and stretched supply chains have all put FMCG manufacturers and retailers under pressure.

This experience represents the biggest shift for retail in decades, with the emergence of new needs that will drive a fundamental change in the industry and require a new response.

Record high unemployment with no clear view of a recovery timeline has triggered coping mechanisms across society that will lead to some notable implications for the FMCG sector in the next normal. There will be a need to look at the way forward differently.

This whitepaper outlines six key implications that will impact the consumer and retail landscape that have emerged during the crisis. We believe each of these will persist in the aftermath of the pandemic, potentially for years to come.

Thriving in the Next Normal; How the FMCG industry can prepare for lasting changes

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