James Irwin

Strategy Director

James first joined IRI in 1995 providing Insights to Health and Beauty clients including Colgate, Wella and Alberto.  James then moved client-side to St. Ivel where he held a number of Commercial roles including Customer Marketing Controller working with the leading UK multiple retailers and National Account Manager on Tesco.  

After broadening his experience with 2 years at AAH, the UK’s largest pharmaceutical wholesaler, James re-joined IRI in 2005 as European Account Director and has held a number of positions with the Commercial team with accountability for major IRI clients including Nestle and Unilever.      

James started his career as a Marketing Analyst at The Milk Marketing Board.  He has a first class Bachelor of Science honours degree in Dairy & Food Science from University College Cork and a Masters degree in International Marketing from Newcastle University.

James is married with four children.  He lives in Wiltshire and is a keen golfer.