Paul joined IRI in July 2013 and brings with him 15 years+ experience across the data and insight industry. Throughout this period he has performed a number of roles across the commercial, consultancy and delivery functions. Paul is responsible for our retail strategy, focusing on solutions that drive value for clients via data, insight and our transformational technology capability.
Prior to IRI Paul spent 5 years at Beyond Analysis, where he held a variety of leadership roles with board level responsibility for the UK business. He led a number of client engagements, including Waitrose, Musgrave, Kingfisher Group and Visa Europe. For the latter Paul developed the client account from a one off project to create store catchments based on card spend level data, to a multi-year contract to deliver an ‘in sourced’ service providing retail analytics, insight consultancy, reporting and CRM capability to the Visa targeted marketing team. This included the commercialisation of the Visa data asset into a series of dashboard and segmentation products.
Paul spent 5 years at dunnhumby, working across the business managing insight and loyalty engagements for clients including Vodafone, British Airways, First Group, ITV, Deutsche telecom and Powergen. He also worked on Tesco, developing their online Shopper panel products and services. His last client engagement was Shell, leading the delivery of an out sourced loyalty service incorporating data from 16 countries and providing a marketing database, segmentation, reporting and campaign execution solution.
Paul spent 2 years leading the new business and delivery function at First T, a joint venture between dunnhumby and BMRB (British Market Research Bureau), creating bespoke brand, media and attitudinal panels by matching customer databases to the TGI(Target Group Index) panel.. Clients included Barclays, Lloyds Group, T-Mobile, BT, British Gas, BskyB, The AA and Tesco.