Press Releases
IRI Examines Latest Consumer Confidence and Online CPG Shopping Behaviors
2018-01-16

IRI Consumer Connect Survey Reveals Seniors Feel Good about Finances, While Millennials and Generation X Are Least Confident; More Than One-Quarter of Shoppers Regularly Buy Grocery Items Online


2018 IRI Growth Summit: Formulating New Strategies to Stay One Step Ahead of the Competition
2018-01-03

IRI® announced today plans for the 15th annual 2018 IRI Growth Summit, a world-class conference that offers opportunities for attendees to connect and engage with the best and brightest in today’s evolving marketplace. The conference attracts visionaries and leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem, and will take place April 16-18, 2018, at the Wynn Las Vegas.


New IRI Report Details Value of Contextually Relevant Advertising
2017-12-18

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent


IRI and Limbik Partner to Create More Effective Video Advertising Content
2017-12-13

IRI®, the global leader in innovative insights, audience and measurement solutions and services for consumer, retail and media companies, and Limbik, the company building the first open data studio for short-form video, today announced a partnership that will further empower marketers and advertisers with data-driven recommendations to create more effective video advertising content.


New IRI Report Analyzes Impact of Lidl’s Entry into the U.S. Market
2017-12-06

First in a series of Market Shift Studies aims to help retailers and manufacturers navigate the evolving market


Viant Partners with IRI to Deliver People-Based Targeting and Measurement for CPG and Retail Marketers
2017-12-05

Deterministic partnership between Viant and IRI significantly enhances advertisers’ ability to increase precision and measure sales lift


IRI Announces Launch of Next-Generation E-Commerce Measurement and Insights Solution
2017-11-16

Enhanced capability tracks online purchase data from major online retailers with unmatched granularity and speed


IRI’s Bhanu Bhardwaj to Speak on Attribution at RampUp on the Road Summit: New York
2017-11-14

On November 15, 2017, IRI’s Bhanu Bhardwaj will speak at LiveRamp’s RampUp on the Road Summit: New York.


IRI Cited in New Gartner Book “Infonomics – How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage”
2017-11-08

IRI Cited in Sections that Include Performance Measurement, Analytics and the Value of Information-as-an Asset


Albertsons Companies and IRI Expand Relationship
2017-11-07

IRI® announced today that it will begin providing supply chain services to Albertsons Companies, the second largest grocery chain in the United States, in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration.


New IRI Report Details Comprehensive Approach for CPG Manufacturers to Grow Their Bottom Lines
2017-10-31

IRI Finds Consumers Still Turning to Private Labels in Stable Economy
2017-10-25

Though Economy Fairly Healthy, Consumers Find Value in Private Label Products as They Try to Put Food on the Table; Traction Solid across Various Consumer Segments


IRI’s Larry Levin to Discuss Fueling Growth in Convenience Stores at 2017 NACS Show
2017-10-18

The Brands of Ahold USA and Delhaize America Partner with IRI
2017-10-17

IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, today announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America.


IRI’s Nagi Jonnalagadda to Discuss Personalized Pricing at ARF Shopper Insights Part 2
2017-10-11

During the ARF’s Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep conference, IRI’s Nagi Jonnalagadda will present “Personalized Pricing with Frequent Shopper Data.”


BzzAgent and IRI Find Everyday Influencer Marketing Programs Drive the Highest Return on Ad Spend
2017-10-03

Study Proves that Everyday Influencer Marketing Programs Drive Better Sales Performance than Digital Media, TV or Radio for CPGs


IRI CMO John McIndoe to Outline Strategies for Personalization Success at Insights Leadership Conference
2017-09-27

At the Insights Association’s 2017 Insights Leadership Conference, IRI’s executive vice president and chief marketing officer, John McIndoe, will present, “New, Now, Next or Never: The Personalization Imperative.”


IRI’s Nishat Mehta and Bhanu Bhardwaj to Join Panels at Advertising Week New York
2017-09-26

During Advertising Week 2017, IRI’s Nishat Mehta will participate on a panel titled, “If You Can Predict Your Customers’ Future, What Will It Mean for Marketers?” Additionally, IRI’s Bhanu Bhardwaj will join thought leaders in the TV and media industry for a panel titled, “TV Data Deep Dive.”


New IRI Report Shows How CPG Players Can Win by Innovating across Market Segments
2017-09-20

CPG Brands That Position Their Products around the Attributes Sought by Shoppers Can Extend Their Appeal to Multiple Demographics and Gain Real Advantage as a Result


IRI Survey Uncovers Distinct Attitudes and Behaviors of the First Native Digital Generation: Generation Z
2017-09-19

Key Insights on New Shopper Population Find Social Media and In-Store Experience Are More Influential than Ever