Plan, target, activate and measure
your consumers and shoppers with
unparalleled precision.

Gain new insights into what consumers do and activate against them at speed.

The future of CPG is about bringing a one-to-one shopper-centric marketing and execution strategy to drive growth. Our Consumer and Shopper Intelligence solutions focus on leveraging our shopper marketing cloud of vast data to develop deep shopper insights, segment planning, opportunity sizing and activation strategies that empower companies to "win" the sale and the shopper.
Profile shoppers based on attitudes and/or purchase behavior.
Segmentation solutions profile shoppers based on attitudes toward major trends including the economy, technology, health care, aging and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.
Profile shoppers based on attitudes toward specific custom client views, including segmentation, to match to a client's own proprietary consumer databases.
Define the perfect audience for your products using our proprietary IRI ProScores.
Create a target based on previous purchase behavior — what customers actually do, not just the demographic they fit into.
Target with context. Know what motivates your shoppers, what they watch and listen to, and where they live.
Tap into Frequent Shopper Program (FSP) data for enhanced targeting.
Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.
Identify the stores that matter most to your shoppers.
Leverage an intuitive and flexible shopper intelligence platform.

How we're different

Broad and deep consumer and shopper expertise
Our market-leading consumer and shopper intelligence solutions include world-leading experts, our extensive panel, and a rich portfolio of capabilities - all designed to help you reach the right consumer at the right place and with the right message.
Immediate insights at the push of a button
Our consumer and shopper capabilities are hosted on our IRI Liquid Data™ platform, enabling speed to insights.
Multiple data sources in one place
Our industry-leading partnerships with Kantar Shopcom, Oracle Datalogix and Experian contribute to our large, integrated and actionable data sets.
"Last year we (PepsiCo) delivered the highest absolute growth of any CPG company, over a billion dollars in retail, and IRI, frankly, played a very big role."

Frito-Lay North America

What our clients are saying...

How can we help you supercharge your growth and profitability?

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