News

Growing market share in a hot new category: CBD

October 21, 2019

Many consumers are on the hunt for the next 'good-for-me' health ingredient, as part of the $450bn trend in self-care. This trend has continuously evolved with consumers focusing on protein-heavy foods, botanical extracts, probiotics, and more recently cannabinoids.

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Growing market share in a hot new category: CBD

How to Win the Innovation Race in Fresh

October 21, 2019

As competition intensifies in the perimeter, retailers need speed and imagination

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How to Win the Innovation Race in Fresh

Convenience store channel remains profitable

October 03, 2019

Channel reports 16th consecutive year of record sales

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Convenience store channel remains profitable

Voice technology isn’t just for consumers - it could help retailers democratise data

September 10, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

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Voice technology isn’t just for consumers - it could help retailers democratise data

Winner with Women!

August 21, 2019

Improving the accuracy of how women are portrayed in advertising is a huge opportunity for CPG companies. The impact of doing so, to deepen engagement and drive sales, is quantified in groundbreaking research from IRI and the Association of National Advertisers.

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Winner with Women!

Amid Rise Of Plant-Based Meats, Chicken Still Rules The Roost

August 15, 2019

Research shared at the event shed light on what attributes drive increased consumption for chicken.

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Amid Rise Of Plant-Based Meats, Chicken Still Rules The Roost

Roundtable on Technology

August 05, 2019

Crain's Content Studio gathered insights from local tech executives on this data revolution.

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Roundtable on Technology

Consumers invested in animal welfare, but knowledge is limited

August 02, 2019

Animal welfare remains in the public agenda, but a lack of consumer understanding around livestock production means actual concerns are very broad.

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Consumers invested in animal welfare, but knowledge is limited

Sour times for yogurt?

June 24, 2019

Sales are slowing, but new products and varieties continue to hit the market

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Sour times for yogurt?

Optimization Beyond Digital: Use Cross-Channel Techniques To Maximize ROAS

June 17, 2019

President, IRI Media Center of Excellence,improving the consumer experience through more relevant advertising.

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Optimization Beyond Digital: Use Cross-Channel Techniques To Maximize ROAS

Why sustainability matters for every CPG company

June 10, 2019

Sustainability efforts and sustainable brand marketing by consumer packaged goods (CPG) companies have to date been a mixed bag - in large part because of a lack of a framework, combined with good data demonstrating its efficacy from a business standpoint.

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Why sustainability matters for every CPG company

IRI Partners With Cannabis Research Firm BDS Analytics

June 07, 2019

Companies will provide retailers and CPG manufacturers insights on the cannabis marketplace

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IRI Partners With Cannabis Research Firm BDS Analytics

How 2011 Enabled Information Resources, Inc. to Develop Strategic & Tactical Advantages

May 30, 2019

Information Resources, Inc. (Chicago, IL) gained its fi rst clients in 1979 and its output over succeeding decades was marked by unmatched invention.

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How 2011 Enabled Information Resources, Inc. to Develop Strategic & Tactical Advantages

New Product Pacesetters capitalize on healthy indulgence

May 08, 2019

Indulgence and how consumers define what is healthy are two trends that stand out in the food and beverage products leading Information Resources, Inc.’s annual New Product Pacesetters report.

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New Product Pacesetters capitalize on healthy indulgence

IRI pacesetters: What were the top 10 new food and beverage product launches in 2018?

May 08, 2019

Products that make the IRI Pacesetters list of the top 100 CPG launches still tend to be from larger companies (although that’s changing), but the days of ‘blockbuster’ new products are over, says the Chicago-based market researcher.

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IRI pacesetters: What were the top 10 new food and beverage product launches in 2018?

Instagram Influencers Boost In-Store Sales Of 5-Hour Energy In New Ad Campaign

May 01, 2019

A young tech company is exploring the marketing clout of social media influencers.

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Instagram Influencers Boost In-Store Sales Of 5-Hour Energy In New Ad Campaign

Now Your Jerky Is Vegan and Made of Mushrooms

April 24, 2019

A new crop of jerkies is pushing the snack further from its humble roots. Behind the trend’s longevity: humans’ deep-rooted desire to chew things.

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Now Your Jerky Is Vegan and Made of Mushrooms

IRI Powers Path Forward at Growth Summit

April 05, 2019

The prospect of identifying growth opportunities and how to capitalize on them drew 1,600 retail and CPG executives to Denver, Colo., March 11-13 for the IRI 2019 Growth Summit.

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IRI Powers Path Forward at Growth Summit

Tools, talent and technology will unlock new growth for product marketers

March 27, 2019

As Executive Vice President and Chief Marketing Officer, John McIndoe is responsible for IRI’s corporate brand, corporate communications and integrated marketing efforts.

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Tools, talent and technology will unlock new growth for product marketers

How IRI Is Setting Up Shop For The Next Generation Of Retail Data

March 20, 2019

The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution.

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How IRI Is Setting Up Shop For The Next Generation Of Retail Data

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