How we're different
Bigger and better coverage
IRI has comprehensive retail channel data coverage (unlike other measurement solutions), so campaign results are more accurate and not skewed due to small data size
Holistic view
We easily control for key factors, such as the influence of in-store promotions, with large and highly granular data.
Precise targeting, broad results
IRI clients with precisely targeted campaigns can see 2X lifts with positive return on advertising spend.