Measure the real impact of your media spend.
There are several factors that can impact your media ROI. Our Measurement solutions will show you how you did taking all those factors into consideration and tell you whether you achieved your goal of sales lift.
Measure the impact of all your media across all retail channels, understand if media is driving incremental sales, control results by geography or other factors like price and promotion and deliver segmentable ROI.
Shopper data enhances our measurement solution.
IRI's Point of Sale (POS) data ensures accurate measurement of media campaign lifts.

How we're different

Bigger and better coverage
IRI has comprehensive retail channel data coverage (unlike other measurement solutions), so campaign results are more accurate and not skewed due to small data size
Holistic view
We easily control for key factors, such as the influence of in-store promotions, with large and highly granular data.
Precise targeting, broad results
IRI clients with precisely targeted campaigns can see 2X lifts with positive return on advertising spend.
 "Proving ROI is the biggest challenge and opportunity for any FMCG digital marketer. Clarity and simplicity of IRI's methodology makes it easy to prove a compelling business case." 

Schwartz

What our clients are saying...

What Clients Have to Say About IRI
At IRI’s 2015 Summit, several of our client partners discussed how IRI has helped them achieve growth in their businesses.
How can we help you supercharge growth and profitability?

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