Accelerate your growth and improve ROI with IRI's measurement and optimisation solutions.

Make your marketing and media
spend dramatically more efficient and effective.

Optimisation
Drive and improve performance of your cross-media campaigns.
Immediately adapt your media to new market changes and opportunities with multi-factor, real-time and purchase-based modeling.
Invest in the channels that can best achieve your campaign objectives.
Understand which media publishers and networks drive the best campaign performance.
Measurement
Measure the sales lift associated with your media and marketing.
Measure the impact of all your media across all retail channels, understand if media is driving incremental sales, control results by geography or other factors like price and promotion and deliver segmentable ROI.
Shopper data enhances our measurement solution.
IRI's Point of Sale (POS) data ensures accurate measurement of media campaign lifts.

How we're different

UNDERSTAND IMPACT OF MARKETING ACTIVITY ON PURCHASE BEHAVIOR 
Our portfolio of capabilities  are all designed to help you reach the right consumer at the right place and with the right message.
IMMEDIATE INSIGHTS AT THE PUSH OF A BUTTON
Our Media capabilities are hosted on our IRI Liquid Data™ platform, enabling speed to insights.
STORE LEVEL POINT OF SALE & SHOPPER DATA.
The sheer breadth of our data gives you a complete picture. And we have purchase data from all retail channels, not just grocery.
"Proving ROI is the biggest challenge and opportunity for any FMCG digital marketer. Clarity and simplicity of IRI's methodology makes it easy to prove a compelling business case."

Schwartz

What our clients are saying...

How can we help you supercharge your growth and profitability?


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