How we're different
The industry's most validated approach
Hendry is the industry’s most validated approach to create a predictive model of the market. It estimates the impact of updating strategies for your existing brands and identifying potential high-growth innovation opportunities.
Data-based, integrated process
We combine data and insights into a fully integrated service that supports the entire new product innovation process. This includes white space identification using Hendry market structures and simulations and new product concept testing through post launch assessment with our enhanced control store testing service.
Based on real behaviour
Our Innovation solutions are based on our comprehensive understanding of actual shopper behavior. This is integrated into the service, which supports the entire new product innovation process and minimizes product launch risks to our clients.