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Prevention, Personalization and Pizzazz Characterize New Product Pacesetters
24/05/2017 9:49:47 AM
Healthier-for-you products, niche products positioned to meet needs of discrete shopper segments and products that excite consumers with new flavors and scents represent three of the critical paths to CPG growth as identified in IRI’s 2016 New Product Pacesetters™ (NPP) report.
Harnessing the Power of Self-Care to Drive Sustainable Growth
4/05/2017 9:08:59 AM
Supplements taken? Morning protein shake made? Fitbit charged and ready to go?
Connecting with Consumers in the Perimeter Aisle and Beyond
19/10/2016 8:40:47 AM
During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.
Winning by an Eyelash: The Impact of Digital on the Path to Beauty Purchase
1/09/2016 9:15:11 AM
Learn more about beauty buyers’ shopping habits and purchase influences, and what manufacturers and retailers can do to capture more share of the beauty wallet online and offline.
Consumer Marketing Mix for Growth in a Mature CPG Category
20/07/2016 9:44:26 AM
Find out what you need to do for more efficient marketing investments and better marketing outcomes.