IRI Australia Privacy Policy
This policy (together with our terms of use) sets out the basis on which any personal data IRI collects from you, or that you provide to IRI, will be processed. Please read the following carefully to understand IRI’s practices regarding the treatment of your personal data on the IRI website (the “Site”)

Collection of your Personal Information

The only personally identifiable information that IRI currently collects through the Site is the information you provide IRI voluntarily when you use the Site. This includes, for example, your name, company name, title, address, telephone and/or fax number or e-mail address and other similar information you may provide when you send IRI your feedback, questions, or requests for information, or complete Site registrations or user profiles. The information requested is completely voluntary and you may easily decline to provide this information; however, in such case, IRI will not be able to respond to your request, or receive or process your Site registration or user profile. 

IRI may also conduct online surveys, promotions or contests for purposes of tracking customer satisfaction, Site usage and/or understanding industry trends and preferences and for other internal marketing purposes. As part of these offerings, IRI may collect personally identifiable information. These offerings are completely voluntary and you may decline to participate; however, in such case, you will not be able to participate in the offering.  

Use of your Personal Information

IRI uses the personally identifiable information you provide for the purposes for which you specifically provided the information, such as to respond to your e-mail comments or requests for information, to process your Site registrations or user profiles and/or to make you eligible to participate in survey, promotion and contest offerings. IRI may also use this information to better understand the needs and interests of the people and organisations that use the IRI website and to improve the content and functionality of the IRI website or to develop or enhance products or services. IRI may also use this information to contact you in the future regarding information on new or existing products, services, or events that IRI believes will be of interest to you. 

IRI may also use the personally identifiable information to provide third parties with aggregated information, such as user base and usage patterns; however, IRI will not sell or otherwise disclose the personally identifying information you provide to any third party outside of IRI and its affiliated and partner companies, or IRI respective agents or consultants who act for or on behalf of IRI under obligations of confidentiality. 

In addition, IRI may share or transfer personal data to comply with legal requirements and laws, to establish or exercise IRI legal or property rights or defend against legal claims, or in the event of a corporate merger, acquisition, re-organization or similar event. 

Personal information we collect from IRI Shopper Panel members and how we use it

We collect information about you when you sign up as an IRI Shopper Panel member (including the In-House Panel), when you complete questionnaires as a IRI Shopper Panel member, and when you use your IRI Shopper Panel Scanner.  We may also collect personal information about you through a third party, such as companies who provide lists of consumers, and telephone survey companies.

The information we collect about you and your household will only be used for market research purposes and to prepare reports to present to clients.  The data will only be analysed in aggregate.  Our clients never see any single individual’s personally identifiable information. 

We may disclose the information we collect about you and your household to third parties to outsource certain tasks, such as to companies who complete further data analysis, or for on-line surveys, as well as to our printing company, courier, gift supplier and the supplier and repairer of our IRI Shopper Panel Scanner.  We may also disclose the information we collect about you and your household to related third parties that are located in Australia and overseas.  The overseas recipients are most likely to be located in the countries listed in the Appendix to this Privacy Policy.

Where we do provide your information to third parties we will take reasonable steps to ensure that your privacy is protected.  Please see the overseas disclosures section below for further details.

We use your contact details to mail you or email you our panel documentation including an annual demographic update and gifts.  We contact you by email and/or phone if we are having technical issues concerning your IRI Shopper Panel Scanner or if we have not received any data from you.  IRI or a nominated 3rd party may contact you by email to invite you to complete online surveys.

Except where required or permitted by law, we will not use your personal information for any other purpose, without your express consent.

IP Addresses and Cookies 

The IRI web server automatically collects IP addresses and website usage information (and certain other information such as the type of browser you use and operating system) from IRI site users. 

IRI may use cookies and other technologies to, among other things, better serve you with more tailored information and facilitate your ongoing access and use of the site during each browser session. Cookies are small text files sent to and stored on your computer that allow web servers to recognize repeat users, facilitate user access to sites and allow sites to compile aggregated data that will enable content and site improvements. Cookies do not damage computers or files. These Cookies will be automatically deleted when you close your browser session once you have finished using the site. 

IRI also uses a kind of Cookie that remembers your language preference setting. This Cookie remains on your computer after you close your browser so that you do not have to choose a language the next time you visit. 

IRI may also track user usage of the website to gauge general activity of the website based on anonymous aggregated data. This helps IRI consider and implement general site enhancements and disclose aggregated user statistics. This is statistical data about our users’ browsing actions and patterns and does not identify any individual. 

Cookies by themselves cannot be used to discover the identity of the user. If you don't want cookies to be accessible by IRI, there is a simple procedure in most browsers that allows you to decline the use of Cookies. However please note that Cookies may be necessary to enable IRI to enhance your user experience. Some features of the site may not work properly after you have disabled the use of Cookies. 

For more information about how to opt-out of these measurement services, please click here 


Where Data is Stored and Processed 

Personal Information collected on the Site may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"), including in the United States or any other country in which IRI or its affiliates, subsidiaries or agents maintain facilities. By using this Site and submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
Unfortunately, the transmission of information via the internet is not completely secure. Although IRI will take all reasonable precautions to protect your personal data, the security of data transmitted to the Site cannot be guaranteed and any transmission is at your own risk. Once your information has been received, IRI will use strict procedures and security features to try to prevent unauthorized access.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Site, you are responsible for keeping this password confidential. 

Changes to Privacy Policy 

IRI may update this policy at any time. IRI will notify you about significant changes in regards to its treatment of personally identifiable information by placing a notice on this Site. IRI encourages you to check this Privacy Policy frequently.

Your rights 

You have the right to ask IRI not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by ticking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by IRI.
This Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


IRI does not knowingly collect personally identifiable data from children under the age of thirteen and this Site is not designed for the use by children. If you are under thirteen, please do not give IRI any personally identifiable data.

About IRI

Information Resources (Australia) Pty Ltd. is incorporated in Australia (ABN 34 067 719 180) . IRI's principal place of business is Building F, Level 3, 1 Homebush Bay Drive NSW 2138 Australia 

Contact Information

If you have any questions, comments or requests about this privacy policy or concerns about the way IRI uses personally identifiable information, please contact IRI.  

Your Consent

By using this website, you consent to IRI using your personal data as described in this privacy policy. See more at