Partners

Stronger together.

We fundamentally believe that delivering differentiated growth for our clients requires deep, highly integrated partnerships with a variety of best-of-breed companies.

This means we work closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help our clients more effectively compete in their various markets and exceed their growth objectives.

We’re committed to our partnership philosophy and continue to actively enhance our ecosystem of partners through alliances, joint ventures, acquisitions and affiliations.

The IRI Partner Ecosystem includes companies such as:

BCG

Thought leadership and analyses around trends and insights shaping the industry

comScore

Comprehensive digital consumption data for digital planning, activation and optimization

datalogix

Retail shopper transaction data for advanced insights and analytical models

Experian

Highly dimensional demographic information for more accurate digital, retail and manufacturer targeting

GfK

Best practices, product classifications and client-by-client partnerships for more in-depth consumer views

Ipsos

Product launch and consumer activation solutions to enhance success

Kantar

Panel and retail purchase transaction data for multichannel media planning, targeting and measurement

MasterCard Advisors

Full market view of retail spending and comparison of in-store basket purchases to broader spending trends

MaxPoint

Hyper-local targeting and campaign analysis to better understand ROI of digital shopper marketing campaigns

Millward Brown Digital

Ad-effectiveness and cross-media expertise to measure the value of marketing investments

Mu-Sigma

Prescriptive analytics engine to distill Big Data into actionable recommendations.

Oracle Data Cloud

Direct-to-consumer digital marketing activation to deliver personalized customer interactions

Oracle Social Cloud

Unified cloud-based social platform to manage and scale customers across different social media channels.

Rentrak

Cross-platform media consumption data, including TV viewership data, to understand the impact on FMCG sales

SPINS

Market measurement, segmentation and industry expertise for success with natural/organic and specialty products

Univision

Sizing, tracking and evaluating Hispanic consumer marketing opportunities and effectiveness