How we're different
Understanding actual shopper behavioUr
Our approach is targeted toward key consumer and shopper segments, and anchored in actual behaviour - what people do, not just what they say they do.
50+ years of market structure knowledge
Linking Hendry’s market structure with our rich consumer and shopper insights' assets, as well as other predictive marketing analytics capabilities, gives our clients competitively advantaged insights.
Shopper-defined competitive set across categories
We assess how shoppers today actually look for solutions across a wide range of categories, rather than relying on predetermined competitive-set definitions to find and size innovation.