The New Goal of Big Data and Technology: Be Faster Than the Speed of Change

In this era of fast faster fastest, how can businesses and brands keep up and, more importantly, win? It used to be that all you needed was data at your fingertips in order to gain an edge. You searched through the data, found the insights, made a decision and acted on it. But...

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The Best of Both Worlds: Panel and Shopper Loyalty Data

Anybody working in consumer packaged goods (CPG) on the manufacturer or retailer side over the past 20 years is likely very familiar with panel data. It’s like a dependable, reliable friend – always there when you need it, and something you can count on it to provide solid ad...

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Craving Convenience

Australians are increasingly time-poor and struggling to manage their work-life balance. The implications of this are far reaching and even the shopping experience has been impacted, with one-in-five Australians feeling under time pressure when shopping.

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