While market intelligence, data and analytics is our business, innovation is in our DNA. IRI has continually leveraged first-to-market technology to disrupt the status quo to propel our clients’ businesses into the future and meet their evolving needs.
It began in 1979 with the vision of our founders John Malec and Gerry Eskin to develop a computerized system that would accurately track consumer purchase and media behavior, and connect it to products those consumers bought at the supermarket. Today, that vision still thrives and is now supported by an insights-to-optimization platform that enables the entire marketing cycle for brands and retailers.
IRI now has the largest repository of purchase, media, social, causal and loyalty data, all integrated on our on-demand, cloud-based technology platform, IRI Liquid Data®. We are levering this big data, along with artificial intelligence, machine learning and new decision activation platforms, to transform the world of insights and analytics from expert-driven studies and insights into repeatable, automated insights and decisions – radically accelerating speed to execution for our clients.
Automated insights, augmented decisions and automated execution is the future of our industry, and we are leading the charge. “Growth delivered” is not just our tagline – it’s our purpose.
Some highlights from our history: