Pressemitteilungen

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

1 in 5 meals eaten out of home as European consumers favour service over home cooking

07 März, 2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

Vor dem Einkauf Preisvergleich im Internet – am liebsten auf dem Smartphone

22 November, 2017

Das Einkaufsverhalten im Lebensmitteleinzelhandel, in Parfümerien und in Drogerien: Große IRI-Shopper-Umfrage zu Trends, Kanälen und dem Einfluss der Digitalisierung

IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

08 November, 2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 Oktober, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

Healthy eating trend boost for vegetarian, free-from and organic food producers

02 Oktober, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise

21 September, 2017

1 in 3 shoppers uses the Internet to seek information before shopping Smartphones assist 65% of digital infoseekers with in-store savings 84% of shoppers prepare a shopping list and 1 in 10 do this on their phone Southern Europeans more focused than Northern Europeans on...

Globus entscheidet sich für Datentechnologie von IRI

11 September, 2017

IRIs Holistic Retail Solution ermöglicht Globus und seinen Lieferanten komplexe Analysen und detaillierte Transaktionsdaten-Insights.

IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks

24 Juli, 2017

MMX 7x3 allows all manufacturers to optimize marketing investments regardless of budget

Cooperation agreement entered into by IRI and EROSKI

17 Juli, 2017

EROSKI to develop innovative supplier collaboration platform with IRI

IRI calls for industry standard on Big Data Collaboration

06 Juli, 2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth