Pressemitteilungen

IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions

23 Mai, 2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise

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‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories

04 April, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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1 in 5 meals eaten out of home as European consumers favour service over home cooking

07 März, 2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017

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Vor dem Einkauf Preisvergleich im Internet – am liebsten auf dem Smartphone

22 November, 2017

Das Einkaufsverhalten im Lebensmitteleinzelhandel, in Parfümerien und in Drogerien: Große IRI-Shopper-Umfrage zu Trends, Kanälen und dem Einfluss der Digitalisierung

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IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores

08 November, 2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.

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Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report

23 Oktober, 2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping

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Healthy eating trend boost for vegetarian, free-from and organic food producers

02 Oktober, 2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options ‘Free-from’ food on the shopping menu of one third of shoppers

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European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise

21 September, 2017

1 in 3 shoppers uses the Internet to seek information before shopping Smartphones assist 65% of digital infoseekers with in-store savings 84% of shoppers prepare a shopping list and 1 in 10 do this on their phone Southern Europeans more focused than Northern Europeans on...

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Globus entscheidet sich für Datentechnologie von IRI

11 September, 2017

IRIs Holistic Retail Solution ermöglicht Globus und seinen Lieferanten komplexe Analysen und detaillierte Transaktionsdaten-Insights.

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IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for €7k in just three weeks

24 Juli, 2017

MMX 7x3 allows all manufacturers to optimize marketing investments regardless of budget

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Cooperation agreement entered into by IRI and EROSKI

17 Juli, 2017

EROSKI to develop innovative supplier collaboration platform with IRI

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IRI calls for industry standard on Big Data Collaboration

06 Juli, 2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth

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Olivenöl-Preise nicht zu bremsen

04 Mai, 2017

Deutsche mussten 2016 weitere 7,3 % mehr für Olivenöl zahlen

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Price rises and private label drive up sales of olive oil across Europe

03 Mai, 2017

IRI figures show total sales of €3 billion, while prices increase by 4.8%

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Der Siegeszug der Superfoods

10 Februar, 2017

Chia, Quinoa und Co wachsen fast durchgehend im dreistelligen Prozentbereich

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IRI announces change in senior management team: Anthony Graham to lead IRI Solutions and Innovations team as Lynda Gammell moves to new IRI role

25 Januar, 2017

IRI, the big data and technology expert for consumer industries, has announced the appointment of Anthony Graham as Executive Vice President of International Solutions and Innovations to replace Lynda Gammell. This senior management change in the International division of IRI ...

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Erstes Online-Panel für Konsumgüter

14 Dezember, 2016

IRI startet im E-Commerce ab sofort mit selektiver Kosmetik

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Prosecco in ganz Europa auf der Überholspur

13 Dezember, 2016

Champagner bleibt 2016 aber umsatzmäßig an der Spitze +++ Die Deutschen trinken mit Abstand am moisten Sekt +++ IRI-Studie vergleicht Schaumwein-Zahlen aus sechs europäischen Ländern

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Europe’s FMCG brands reduce reliance on price promotions claims IRI

29 November, 2016

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.

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