12 November, 2020
Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time. But as brands and retailers are forced to adapt to new shopper behaviours in response to the COVID crisis an...
Read More
12 Oktober, 2020
Der Marktforscher IRI verstärkt sein Portfolio mit der Übernahme des US-Datenspezialisten
RSI. Mit dessen Hilfe soll der größte Datenbestand an anonymen Verbaucherdaten in der
Konsumgüterindustrie aufgebaut werden, verspricht IRI.
Read More
27 August, 2020
The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...
Read More
26 Juni, 2020
IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...
Read More
24 Juni, 2020
COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.
Read More
03 Juni, 2020
Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.
Read More
18 Mai, 2020
Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of
private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to
changing habits.
Read More
18 Mai, 2020
PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE
BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.
Read More
06 Mai, 2020
From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.
Read More
15 April, 2020
Die Umsätze im deutschen Lebensmittelhandel haben wieder deutlich angezogen. Den Anstieg führt das Marktforschungsinstitut IRI auf einen Gewöhnungseffekt an Maßnahmen wie Kontaktsperre und Einlasskontrollen zurück.
Read More
09 April, 2020
Wochenlang haben die Deutschen Lebensmittel und Hygieneartikel gehortet. In der letzten März-Woche ist der Ansturm ausgeblieben. Die Vorratskammern scheinen voll. Nun zeigt sich, welche Produkte zu den Corona-Verlierern gehören.
Read More
11 März, 2020
The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...
Read More
09 März, 2020
Laut aktueller Daten des Marktforschungsunternehmens IRI gehört Klopapier nicht zu den Spitzenreitern unter all den Produkten, die in Zeiten der Corona-Pandemie gehamstert wurden.
Read More
28 Januar, 2020
According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.
Read More
12 Dezember, 2019
The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...
Read More
04 Dezember, 2019
Der Megatrend in der Schönheits- und Haushaltspflege: Nachhaltigkeit. Christoph Knoke, Managing Director von IRI Deutschland, zeigte im Rahmen der Pressekonferenz des IKW, dass im Bereich WPR jene Produkte, die mit einem Öko-Label versehen sind, bereits einen Marktanteil von 8...
Read More
10 Oktober, 2019
FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes.
The challenge this presents to manufacturers and r...
Read More
02 September, 2019
With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real
Read More
21 Februar, 2019
Sieben von zehn europäischen Käufern honorieren Nachhaltigkeit. Knapp die Hälfte (48 Prozent) möchte dafür nicht mehr bezahlen.
Read More