IRI in den Medien

Desserts legen kräfitg zu

20 September, 2021

Absätze der Milchgetränke und "Frische Desserts" sind im Vergleich zum Vorjahr gestiegen.

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Desserts legen kräfitg zu

The rule of six – forecasting consumer behaviour in a crisis

12 November, 2020

Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time. But as brands and retailers are forced to adapt to new shopper behaviours in response to the COVID crisis an...

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The rule of six – forecasting consumer behaviour in a crisis

IRI übernimmt RSI

12 Oktober, 2020

Der Marktforscher IRI verstärkt sein Portfolio mit der Übernahme des US-Datenspezialisten RSI. Mit dessen Hilfe soll der größte Datenbestand an anonymen Verbaucherdaten in der Konsumgüterindustrie aufgebaut werden, verspricht IRI.

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IRI übernimmt RSI

Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

27 August, 2020

The effects of the COVID-19 pandemic will be felt for many years to come, particularly in FMCG, where retailers and manufacturers have had to adapt, and in some cases transform, the way they meet the changing demands of shoppers. Patrick van der Zee, Senior Vice President Inte...

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Channel Shifting: How Are FMCG Retailers Coping With Changing Shopper Behaviour?

IRI Helping CPG Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

26 Juni, 2020

IRI has released two economic indicators for consumer packaged goods (CPG) retailers and manufacturers in Europe in the wake of the coronavirus crisis. The IRI Demand Index and IRI Inflation Tracker measure weekly changes and also provide insights and key trends for brands and...

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IRI Helping CPG Retailers And Manufacturers Measure Impact Of Coronavirus Outbreak

ESM COVID-19 Update – Wednesday 24 June

24 Juni, 2020

COVID-19 Update, from ESM: European Supermarket Magazine, is a series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 24 June

CEO Series: Interview with Andrew Appel of IRI

03 Juni, 2020

Keeping work and home life separate can be especially difficult while working remotely as a result of COVID-19. Get to know the CEO of IRI, Andrew Appel, and glean some insight into big data, and what leadership looks like in a pandemic.

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CEO Series: Interview with Andrew Appel of IRI

Six key lessons for CPG brands and retailers from the last recession

18 Mai, 2020

Applies six lessons from the last recession to today's uncertainty around customer loyalty, the rise of private label, right pricing, sacrificing non-essentials, the joy of upgrading and discounting leads to changing habits.

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Six key lessons for CPG brands and retailers from the last recession

The Private Label Issue

18 Mai, 2020

PRIVATE LABEL'S GRIP ON THE GROCERY RETAIL SECTOR IS WELL-ESTABLISHED, BUT WITH THE COVID-19 CRISISmDRAMATICALLY ALTERING SHOPPING HABITS, ARE STORE BRANDS SET TO GET EVEN STRONGER? ESM EXPLORES THIS IN MORE DETAIL AS PART OF OUR EXTENSIVE 2020 PRIVATE LABEL REPORT.

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The Private Label Issue

ESM COVID-19 Update – Wednesday 6 May

06 Mai, 2020

From ESM: European Supermarket Magazine, is a new series that examines how retailers and consumer goods firms across Europe and further afield are tackling the Coronavirus pandemic.

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ESM COVID-19 Update – Wednesday 6 May

Umsätze im LEH wieder zweistellig im Plus

15 April, 2020

Die Umsätze im deutschen Lebensmittelhandel haben wieder deutlich angezogen. Den Anstieg führt das Marktforschungsinstitut IRI auf einen Gewöhnungseffekt an Maßnahmen wie Kontaktsperre und Einlasskontrollen zurück.

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Umsätze im LEH wieder zweistellig im Plus

Abruptes Ende der Corona-Hamsterkäufe

09 April, 2020

Wochenlang haben die Deutschen Lebensmittel und Hygieneartikel gehortet. In der letzten März-Woche ist der Ansturm ausgeblieben. Die Vorratskammern scheinen voll. Nun zeigt sich, welche Produkte zu den Corona-Verlierern gehören.

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Abruptes Ende der Corona-Hamsterkäufe
Europe

Does AI have the power to enable strategic business development?

11 März, 2020

The world is changing at pace and our preferences as consumers are more complex than they were a decade ago. The next generation of consumers are more experimental and granular than those before them, which makes it harder for organisations to understand and predict their ever...

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Does AI have the power to enable strategic business development?

Produkte, die 2020 am häufigsten gehamstert wurden

09 März, 2020

Laut aktueller Daten des Marktforschungsunternehmens IRI gehört Klopapier nicht zu den Spitzenreitern unter all den Produkten, die in Zeiten der Corona-Pandemie gehamstert wurden.

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Produkte, die 2020 am häufigsten gehamstert wurden

Could voice technology be the next secret weapon in driving retail growth?

28 Januar, 2020

According to a report from analysts at Canalys, the worldwide smart speaker market grew by 187 per cent in the second quarter of 2018.  

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Could voice technology be the next secret weapon in driving retail growth?

Powering strategic development with AI and machine learning

12 Dezember, 2019

The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...

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Powering strategic development with AI and machine learning

Nachhaltigkeit ist der Megatrend in der Schönheits- und Haushaltspflege

04 Dezember, 2019

Der Megatrend in der Schönheits- und Haushaltspflege: Nachhaltigkeit. Christoph Knoke, Managing Director von IRI Deutschland, zeigte im Rahmen der Pressekonferenz des IKW, dass im Bereich WPR jene Produkte, die mit einem Öko-Label versehen sind, bereits einen Marktanteil von 8...

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Nachhaltigkeit ist der Megatrend in der Schönheits- und Haushaltspflege

The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

10 Oktober, 2019

FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes. The challenge this presents to manufacturers and r...

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The Tipping Point – How AI Can Help Drive Growth In FMCG: IRI

Voice technology isn’t just for consumers - it could help retailers democratise data

02 September, 2019

With 200 million smart speakers predicted to be in use by the end of this year, voice command has become ubiquitous in the home. But the opportunity for retail is real

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Voice technology isn’t just for consumers - it could help retailers democratise data

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