The New Realities of E-Commerce and the Keys to Online Growth in CPG

The New Realities of E-Commerce and the Keys to Online Growth in CPG

Consumers are disrupting the marketplace as they continue moving to digital to fulfill their wants and needs. Although e-commerce is the fastest-growing channel in CPG, with 38% of IRI-tracked categories having more than 10% of their sales coming from online purchase, approximately 70% of U.S. shoppers still have not bought grocery products online. This creates a massive opportunity for CPG manufacturers and retailers to tap into additional growth, especially those who can leverage the power of new technology and advanced analytics to create a better shopping experience.

During this industry and product webinar, IRI and One Click Retail discuss the ongoing digital disruption in the CPG industry, as well as what business leaders can do to mitigate risk and take advantage of the opportunities that this new channel has opened for their organizations.

Attendees will learn:

  • What is happening in the marketplace today and the implications for CPG manufacturers and retailers
  • What it takes for CPG brands to be successful online
  • The opportunities in the coming years for a brand in the e-commerce channel

Sam Gagliardi, Senior Vice President, E-Commerce, Consumer and Shopper Marketing, IRI
Chris Perry, Vice President, Outreach and Education, One Click Retail and PlanetRetail RNG



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