Strategies for Dairy Success

Strategies for Dairy Success

Milking Foot Traffic: Strategies for Success in Today’s Complex Dairy Department

Dairy continues to be an important driver of store visits and sales in food retail. From traditional dairy products like milk and butter, to new and innovative takes on yogurt and beverages, dairy resonates with a wide spectrum of consumers seeking health and wellness benefits, indulgence, and emerging tastes and flavor combinations. Having an understanding of dairy consumer preferences and lifestyles can help better position your dairy department to generate greater foot traffic, sales and overall customer satisfaction. 

Hosted by the International Dairy, Deli and Bakery Association (IDDBA), this engaging and informative “Fresh in Focus” webinar explores the latest trends and best practices to help stores elevate their dairy focus. 

Attendees will learn:

  • Where growth is coming from and why it’s harder to come by.
  • How factors such as holistic health, convenience, assortment, and innovation are impacting shelf space. 
  • How stores can capitalize on these trends to generate more foot traffic and grow sales. 


Jonna Parker, Principal, Fresh Center of Excellence, IRI
Melissa Rodriguez, Client Insights Consultant, IRI

Click below to access the webinar. Please note that the recording begins at 4:40.

Watch Recording

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