Key Learnings in Produce in the Era of COVID-19
The COVID-19 pandemic continues to drive unprecedented changes within the food landscape. Economic and social challenges are changing consumers’ food shopping, cooking and consumption behavior, and there continues to be wide-reaching impacts on store shelves, supply chains and shopping experiences. The majority of shoppers remain extremely concerned about the coronavirus, and their shopping behaviors continue to reflect those concerns.
The pandemic has also led to a considerable amount of actionable key learnings about foods across the grocery store, especially within the fresh perimeter. As we go forward into a new reality, what can we learn about the pandemic’s impact on fresh foods in the current landscape and the role they will play in the future?
During this webinar, IRI will share:
- How fresh fruit and vegetable buying have been impacted by consumers’ focus on stock-ups during COVID-19
- How consumers are fulfilling their produce needs across frozen, fresh and canned in the immediate period and on an ongoing basis
- How produce plays a key role, from snacking to healthy meals to wholesome dinners, and what can be expected in the weeks to come.
Who should watch? Suppliers and retailers responsible for marketing or category management for any fresh food categories will gain new insights, as will center of store and frozen food suppliers and retailers.
Jonna Parker, Principal, Fresh Center of Excellence, IRI
Bob Morales, Principal and Produce Vertical Team Lead, IRI