Product Innovation and the Pace of Change
In 2018, several new CPG products worked overtime to meet consumers’ increasing expectations for simpler products with simple ingredients – and the sales proved it.
IRI’s annual New Product Pacesetters research, now in its 23rd year, enables innovators of all sizes across the market to learn from the best of the best in CPG. It provides insights into 2018’s top new product launches and the marketing stories behind them while also offering a glimpse into how big data and advanced analytics can raise the bar on future innovation.
While the products highlighted in this latest research are new, the overarching themes they address have been bubbling for years. CPG companies are answering consumers’ continued call for convenience, value and small rewards across food and beverage, non-food, and convenience store sectors, and savvy marketers are focusing efforts on those consumer segments that products are most likely to resonate with.
Watch the webinar below to understand the findings and learn how you, too, can find your Pacesetter momentum to put your new CPG product launches on the fast path to growth.
Larry Levin, Executive Vice President, Market and Shopper Intelligence, IRI
Joan Driggs, Vice President, Content and Thought Leadership, IRI