Navigating Retail

Navigating the Transformation of Retail, Shoppers and Private Brands

Change. This one simple word sums up both the retail market and its shoppers. Understanding this change, however, is not that simple. The entry and expansion of European discounters Lidl and Aldi, Amazon’s purchase of Whole Foods and the growing popularity of private labels present both risks and opportunities for retailers and national brands. As the market shifts, so do shoppers, and both brands and retailers must have preemptive strategies in place to respond and protect share.

During this webinar, IRI demonstrates how private brands are evolving and explore their impact on shopper loyalty, the role of click and collect versus delivery, and the key ways to prepare for retail’s fast-changing future.

By the end of the session, attendees will: 

• Better understand all the shifts that are currently impacting the retail marketplace.
• Have learned how the role of private brands is evolving.
• Have some specific action steps to take to protect and grow share in this constantly evolving market.

Speakers:

Donna Wydra
Principal
Consumer and Shopper Marketing
IRI

Mark Wright
Principal
Consumer and Shopper Marketing
IRI