Supporting Natural Products Consumers Through COVID-19 and Beyond
The COVID-19 pandemic continues to reshape consumer demand, product supply and more. While traditional brands got big boosts during the initial stock-up period, the natural products industry continues to outperform as consumers make conscious decisions to focus on the wellness aspects of the products they consume and use for personal and household care.
Since early March, natural product shoppers have been widening their preferences as they both seek and avoid various ingredients, label claims and certifications. They are also shifting channels, particularly in the post-stock-up period. As financial realities continue to hit consumers, it is imperative that manufacturers and retailers be aware of purchasing behavior changes and current trends, as well as draw on patterns from past recessions that may impact the path forward.
Join SPINS and IRI to get an in-depth look at what’s been happening in the natural marketplace since the COVID-19 crisis began, and hear which strategies brands can use to navigate growth during these uncertain times.
Kathryn Peters, Executive Vice President, SPINS
Steve Ramsey, Executive Vice President and Practice Leader, IRI
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