As part of IRI’s continuous efforts to provide clients with actionable insights to help navigate the unpredictable retail landscape, IRI today hosted a webinar, “Italy Provides Insights into New Normal,” which analyzes the impacts of COVID-19 on consumer spending in Italy. As one of the first and most heavily-impacted countries, consumer behavior in Italy provides important lessons about what retailers and manufacturers can expect to see in the U.S. and other areas of the world in the coming weeks.
Select insights from this research include:
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