Circle of Influence: The Keys to Success in Influencer Marketing
Influencer marketing can be a fantastic way to enhance your brand, or it can be a total waste of time and money. As CPG brands are beginning to shift some media dollars to influencer programs, it’s important to understand the ins and outs of this burgeoning part of the marketing mix and how to best set up campaigns for success.
Listen to this webinar to learn:
This is an encore presentation from the 2019 IRI Growth Summit.
Ryan Detert, CEO, Influential
Joanna von Felkerzam, Senior Vice President and Global Director, Analytics, Spark Foundry
Mariana Torres-Lastra, Consultant, Media Center of Excellence, IRI
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