E-commerce During COVID-19

Forrester Webinar Series: Retail This Week

This installment of the “Retail This Week” series by Forrester recaps the latest developments and new insights in how COVID-19 is impacting retail, particularly the grocery industry which has seen the biggest positive impact.

Highlights from this webinar demonstrate the growth of grocery spend overall and in e-commerce, as well as e-commerce share by category, during the pandemic so far. 

Key takeaways:

• E-commerce, previously all about convenience, has now added the element of health and safety.
• While many users had poor shopping experiences online as they attempted to avoid going to the store, they still plan to purchase more groceries online in the future.
• Low- and middle-income households seem to have bought more private brands during the 2008 Recession. 
• Restaurant closures have significantly impacted grocery, with 58% of consumers making 91-100% of their meals at home.

To access the full version of the webinar recording (complimentary for Forrester clients), click here.

Speakers:

Sucharita Kodali, VP and Principal Analyst, Forrester
Sam Gagliardi, Executive Vice President, E-commerce, IRI