E-commerce During COVID-19

E-commerce During COVID-19

Forrester Webinar Series: Retail This Week

This installment of the “Retail This Week” series by Forrester recaps the latest developments and new insights in how COVID-19 is impacting retail, particularly the grocery industry which has seen the biggest positive impact.

Highlights from this webinar demonstrate the growth of grocery spend overall and in e-commerce, as well as e-commerce share by category, during the pandemic so far. 

Key takeaways:

  • E-commerce, previously all about convenience, has now added the element of health and safety.
  • While many users had poor shopping experiences online as they attempted to avoid going to the store, they still plan to purchase more groceries online in the future.
  • Low- and middle-income households seem to have bought more private brands during the 2008 Recession. 
  • Restaurant closures have significantly impacted grocery, with 58% of consumers making 91-100% of their meals at home.

To access the full version of the webinar recording (complimentary for Forrester clients), click here.


Sucharita Kodali, VP and Principal Analyst, Forrester
Sam Gagliardi, Executive Vice President, E-commerce, IRI


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