How COVID-19 Shopper Behavior is Impacting Dairy, Deli and Bakery
The COVID-19 pandemic has driven unprecedented changes within the food landscape. Economic and social challenges are changing consumers’ food shopping, cooking and consumption behavior, and there continues to be wide-reaching impacts on store shelves, supply chains and shopping experiences. The majority of shoppers remain extremely concerned about the coronavirus, and their shopping behaviors continue to reflect those concerns.
The pandemic has also led to a considerable amount of actionable key learnings about foods across the grocery store, especially within fresh perimeter departments like dairy, deli and baked goods.
During this webinar hosted by IDDBA, find out how consumers are shopping the dairy, deli and bakery aisles during COVID-19.
Jonna Parker, Principal, Fresh Center of Excellence, IRI
Joan Driggs, Vice President, Thought Leadership and Content, IRI
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