One of the top concerns of CPG manufacturers and retailers is effectively managing their omnichannel strategies, especially with the explosion and expected continued growth of e-commerce. But it can be overwhelming to know where to start. Many e-commerce models are still works in progress and, more often than not, under-resourced. The companies that have begun winning online understand that e-commerce is more than just a sales channel – it must be a fundamental and integrated part of the overall marketing and growth strategy.
The good news is that there are evolving proven success models to capture growth in this new world. Watch our webinar to see how to leverage these new models for growth in your own company. Viewers will learn:
- differentiating strategies to win and to create advantage in this evolving world of e-commerce and omnichannel
- categories that are more likely to develop more rapidly online and why, including specific attributes that indicate a category may drive greater growth
- how shoppers are participating online and how they are developing customized shopping systems that work for them
Speaker: Jamil Satchu, Practice Leader, Growth Consulting, Strategic Analytics, IRI
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