Convenience is definitely on the menu for today’s busy consumers. They are seeking foods that are easier to eat, faster to prepare and are available in customizable portions. And grocery retailers are responding by creating special offerings and introducing new areas within departments to serve these needs.
While examples are different across departments, such as offering one slice of cake in the bakery, snack-portioned fruits and vegetables in produce and ready-to-eat cheese and charcuterie boards in the deli, retailers that focus their efforts on tailoring these offerings to their store base can see sales increase rapidly.
In this webinar, you’ll learn:
- Which categories are seeing dramatic growth
- How to tailor offerings to serve the needs of both higher-income and lower-income customers
- How to look beyond basic demographics and deliver a full set of offerings which can drive sales across categories
Speakers: Sally Lyons Wyatt, executive vice president and practice leader, IRI
Rick Stein, vice president of fresh foods, Food Marketing Institute
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