Consumers Face the Reality of COVID-19: Observations and Implications for CPG and Retail
The modern world has never before experienced what is happening in the wake of the COVID-19 pandemic. As the virus and its impact — on consumers, businesses and markets — continue to accelerate, health concerns are rising along with greater economic uncertainty.
As a result, consumers are altering their CPG product preferences and overall shopping behavior. This includes:
During this webinar, IRI and FMI share insights on the latest consumer sentiment, which categories are experiencing explosive growth and what’s expected to slow down — plus what all of this means for the industry. In addition to providing a real-time look at what’s occurring across grocery retail, IRI and FMI share ideas on how CPG manufacturers and retailers can best support consumers as they face unprecedented challenges.
Rick Stein, Vice President, Fresh Foods, FMI
Joan Driggs, Vice President, Thought Leadership, IRI
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