Consumers Face the Reality of COVID-19: Observations and Implications for CPG and Retail The modern world has never before experienced what is happening in the wake of the COVID-19 pandemic. As the virus and its impact — on consumers, businesses and markets — continue to accelerate, health concerns are rising along with greater economic uncertainty. As a result, consumers are altering their CPG product preferences and overall shopping behavior. This includes:
During this webinar, IRI and FMI share insights on the latest consumer sentiment, which categories are experiencing explosive growth and what’s expected to slow down — plus what all of this means for the industry. In addition to providing a real-time look at what’s occurring across grocery retail, IRI and FMI share ideas on how CPG manufacturers and retailers can best support consumers as they face unprecedented challenges. Speakers: Rick Stein, Vice President, Fresh Foods, FMI Joan Driggs, Vice President, Thought Leadership, IRI
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