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Balancing the Store Size Pendulum: What Consumers Want When It Comes to Shopping Experiences for Fresh and Beyond
This third installment* of the IRI/FMI Fresh Trends series, “Balancing the Pendulum,” will cover the latest trends in fresh. As we are now just past the halfway mark of the year, it appears that 2019 will continue to be interesting, with center-store growth outpacing fresh perimeter.
During this webinar, we take a deep dive into how the changing landscape of consumer options for purchasing fresh foods is reshaping shopper perceptions and preferences. We share new consumer research and the latest data analysis around store format and size, giving you ideas and strategies that you can implement.
Join this webinar to learn the answers to these questions:
*If you missed the previous two webinars in the “Balancing the Pendulum” series, you can find the recordings here: Balancing the Consumer Pendulum and Balancing the Geographic Pendulum
Rick Stein, Vice President, Fresh Foods, FMI
Sally Lyons Wyatt, Executive Vice President, Practice Leader, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI
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