Balancing the Changing Consumer Pendulum
The fresh sector has evolved over the past few years and we have seen shifts in what consumers are buying and where they are buying. Some perimeter products and solutions are winning more than others, but why? During this session, IRI delves into why trends work in some areas but not others by uncovering insights on the multifaceted U.S. consumers’ purchase and consumption habits of fresh food.
This session looks consumer trends from a multicultural, generational and socioeconomic status perspective, examining segmental attitudes towards fresh and actual behavior. It also shares new and actionable insights that retailers and manufacturers can use for driving innovation and creating in-store programs that will drive up to more than $4 billion in incremental sales opportunity for the fresh retail industry.
Sally Lyons Wyatt, Executive Vice President, and Practice Leader, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI
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