Aging America

Aging America

Aging America

Carving Out Growth in Mature Markets

Growth in the number and proportion of older adults is unprecedented in the history of the United States.  The boomer/senior market already accounts for more than 50% of CPG spending, ringing up more than $200 billion across IRI’s multi-outlet geography in the last year alone. Segment growth is outpacing industry average, and, by 2020, annual CPG spending by boomers and seniors will surpass $230 billion.

Marketers looking to capture growth from these must-win consumers will need to develop an adept ability to serve the many and varied needs of this disparate marketplace concisely and consistently.  This webinar will help you develop a keen understanding of the aspirations, challenges and attitudes that mark the unique and diverse mature marketplace. Attendees will learn:

  • Messaging strategies to evangelize prevention as a first line of defense against chronic disease for mature consumers on a quest for longevity and vitality
  • How to carve pockets of growth with a portfolio of marketing strategies that reflects a full appreciation of the diversity and individuality across the boomer and senior marketplace
  • Strategies to protect and grow loyalty among current best shoppers and expand activation of key growth segments with integrated media programs that reflect an understanding of each consumers’ unique path to purchase

Host:  Susan Viamari, Editor of Thought Leadership, IRI


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