SNAPSHOT OF PERSONAL AND BEAUTY CARE IN EUROPE

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SNAPSHOT OF PERSONAL AND BEAUTY CARE IN EUROPE

  • Personal and beauty performs behind in FMCG – Trade down to private label, discounter and pure player emergence is key.
  • Coconut in haircare – The fastest growing ingredient across three key European markets.
  • Big brands alive and well in Europe personal and beauty care – 65% of personal and beauty care shoppers prefer international over local brands, a higher percentage versus all other macro categories.
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95 Prozent der Konsumgüterunternehmen der "Fortune 100" arbeiten bereits mit uns zusammen.

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